'Excellence is never an accident; it is the result of high intention, sincere effort, and intelligent execution.'  Aristotle

You’re an entrepreneur looking to establish your business purpose to grow your business and make every day working joyful. Start with the ‘Purpose Performance Assessment’ - where are you and your business at with direction. What does your compass say…

“It is not enough to have a good mind; the main thing is to use it well.’ Descartes

Build your purpose statement and set yourself on the path of aligning this to your business strategy and goals. Ensure it’s achievable and measurable and you and your team live it every day.

‘Virtue drives value - lead with wisdom, act with courage, govern with justice, and grow with temperance’

Gain greater leadership skills and understand how achieving wealth, health, strength and happiness may only be possible if you practice the age old ‘socratic values’ - wisdom, temperance, justice and courage. Gain greater knowledge of using these 4 timeless human values for all of your interactions

‘Because most of what we say and do is not essential’ Marcus Aurelius

How are you going with achieving your purpose? Having set up measures in your ‘build’ phase, you can now monitor your business achievements against both purpose and other key strategic measures. How much are you giving back to your industry or community